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Neuromarketing is a controversial practice that involves studying consumers' brains in order to influence our decisions. It's based Here's the problem: Traditional research methods only tap into the rational mind — the part that explains, justifies, and smooths

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Dr. Terry Wu gave a TEDx Talk in May, 2019. The title of his talk is: Neuromarketing: The New Science of Consumer Decisions. His talk has been extremely This study shows that our buying decisions can be influenced by something so subtle that we don't even notice.

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